The article above is written by Phillip Kotler, a renown marketing guru of our age.I feel that he wisely narrows down the requirements to be a great marketer at the top of your game:
1) Differentiate - Always have a selling point
2) Creative - Think outside the box
3) Leadership - All marketers should be leaders, not administrators
I wonder then, why the degree is known as Master of Business Administration (MBA). On saying that, I do agree with Kotler. We sometimes just cannot let go and tend to micromanage.
Agree?
Of course, the slackers among us are giving me back slaps.
Balance, folks...that's what I am aiming to get.
But of course, if you happen to be selling courses on 'teaching' you to be a great marketer or chief executive, you would have to say that the position requires you to be the following (as what a management school advertised in the media):
A Visionary
A Motivator
A Negotiator
An Architect of Organisation Structure and Systems
A Sensor of Market Opportunities
A Creator of Shareholder Value
A Strategist and Policy Maker
A Strategist for Acquisition
An Agent of Change
So complicated...I'd rather go work on a farm.
Anyone hiring farm hands? Will work for food!
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