Marketers, business people, listen to Bono...

"Some people say, 'Come on, markets are not about morals, they are about profits,'. I say that is old thinking. That's a false choice.

The great companies will be the ones that find a way to have and hold on to their values while chasing their profits, and brand value will converge to create a new business model that unites commerce and compassion. The heart and the wallet.

The great companies this century will be sharp to success and at the same time sensitive to the idea that you can't measure the true success of a company on a spreadsheet."

Bono